Graphic Design for Birchwood Wellness Group

Organization

Birchwood Wellness Group

Industry

Healthcare

Services

Logo Design, Website Design, Social Media Template Creation

Challenge

Birchwood Wellness Group, a small healthcare startup, needed foundational branding support—including a logo, a simple but effective website, and versatile social media templates—to establish their presence and clearly communicate their identity and services. Given the constraints of a startup budget, Birchwood Wellness needed solutions that would effectively represent their brand without significant upfront financial investment.

Approach

Whitney guided the team through logo exploration, presenting several initial concepts and collaboratively refining the choice to best reflect Birchwood Wellness Group’s identity. She developed clean, professional social media templates designed to blend supportive educational content and inspirational mental health messages. One of our priorities in developing a startup's website is to communicate the brand's mission and services quickly and clearly. With this in mind, we crafted a website that is clear, simple, and reflective of the core of Birchwood Wellness Group's identity — making sure it was flexible enough to expand to their needs over time.

Result

Birchwood Wellness Group now has a cohesive brand identity, professional website, and engaging social media templates. These foundational pieces effectively communicate their mission, values, and services, enabling the organization to connect meaningfully with their audience, since an early stage in their business growth.