Graphic Design for Birchwood Wellness Group

Organization

Birchwood Wellness Group

Industry

Healthcare

Services

Logo Design, Website Design, Social Media Template Creation

Challenge

Birchwood Wellness Group, a small healthcare startup, needed foundational branding support—including a logo, a simple but effective website, and versatile social media templates—to establish their presence and clearly communicate their identity and services. Given the constraints of a startup budget, Birchwood Wellness needed solutions that would effectively represent their brand without significant upfront financial investment.

Approach

Whitney guided the team through logo exploration, presenting several initial concepts and collaboratively refining the choice to best reflect Birchwood Wellness Group’s identity. She developed clean, professional social media templates designed to blend supportive educational content and inspirational mental health messages. The website created was intentionally simple, clear, and reflective of the organization’s mission, ensuring visitors could quickly understand Birchwood Wellness Group’s offerings.

Result

Birchwood Wellness Group now has a cohesive brand identity, professional website, and engaging social media templates. These foundational pieces effectively communicate their mission, values, and services, enabling the organization to connect meaningfully with their audience, since an early stage in their business growth.